Aaron Meyerson is a film and television producer and former studio and network executive. He is currently President of bTV, an independent production company owned by bBooth (OTC: BBTH), a media tech startup co-founded by Meyerson in 2013. From 2010-2012, he was President of Programming and Development for CBS Television Distribution. For the decade prior to CBS, he was a senior development and programming executive at MTV, Oxygen Media and Fox TV Studios.
Meyerson’s thought leadership on the rapidly evolving media landscape and the intersection of entertainment and technology is regularly sought. He has been a paid advisor to over a dozen private equity, money management, management consulting and technology companies, and has been a featured panelist at CES, Digital Hollywood, Realscreen, the PGA’s “Produced By…” conference, NATPE and various University classes.
bBooth/kord is a tech + content startup whose mission is to become the largest talent discovery platform in the world. The company is deploying professional quality TV recording studios – bBooths - in malls around the country that allow users everywhere to audition for and be discovered by the music, television, modeling, comedy and advertising industries.
Prior to joining bBooth in 2013, Meyerson was President of Programming and Development at CBS Television, responsible for developing and producing all the shows for CBS’ massive first run syndication business. In that capacity, he oversaw development, casting, staffing budgeting and production of all new pilots and series, and the ongoing production of 10 daily shows - over 2300 episodes per year - including Entertainment Tonight, The Insider, Judge Judy, Dr. Phil, The Doctors, Inside Edition, Rachael Ray, Excused and The Jeff Probst Show. The business generated over $650 million in revenue and over $250 million in contribution per year.
Meyerson personally initiated and negotiated the ground breaking partnership between CBS and Yahoo to transform and rebrand The Insider TV show into OMG Insider, thereby creating a 24/7 content experience across TV, Internet and mobile.
For the 10 years prior to CBS, Meyerson developed and oversaw hundreds of hours of television programming of every conceivable genre in senior executive positions at MTV, Oxygen and Fox TV Studios. At MTV, Meyerson was Senior Vice President of Alternative Development and Current Series Programming, responsible for sourcing, developing, casting and producing original pilots, series and specials. Some of the shows developed and overseen include Paris Hiltion: My New BFF, Bully Beatdown (with Mark Burnett), A Shot at Love, Rock Band (based on the video game), Parental Control and The Real World.
Prior to MTV, Meyerson was Senior Vice President, Development and Production at the Oxygen Network. Recruited to turn around Oxygen’s ratings, he quickly set a new course for Oxygen’s brand and original programming strategy, launching in quick succession unscripted hits Tori and Dean, Fight Girls, The Janice Dickinson Modeling Agency, The Bad Girls Club, Mo'nique’s Fat Chance, Deion and Pilar and Snapped, scripted critical favorite Campus Ladies, and numerous made-for-TV movies (including EMMY nominated The Robber Bride starring Mary Louise Parker) and documentaries. The effect was a dramatic increase in ratings, press, buzz and distribution for the emerging network, leading to Oxygen’s successful sale to NBCU in 2007.
Prior to Oxygen, Meyerson was a seller of shows as Vice President, Non-Scripted Programming and Business Development at Fox Television Studios, where he oversaw two documentary television production companies - Foxstar and Natural History New Zealand – that generated over $50 million in revenue by selling and producing award winning pop culture and documentary programming for a number of cable networks. Meyerson also had responsibility for the distribution of the studio’s library and managed a network of third party distribution partners to maximize revenue in international and home video markets.
Before Fox, Meyerson was in the feature film industry, working his way up to Vice President, Creative Affairs at New Line Cinema and then joining DIC Entertainment to start a film division, where he adapted DIC's animated TV properties into live action feature films. His film credits include “Dumb and Dumber,” “Inspector Gadget,” “Meet the Deedles,” “Above the Rim” and The Disney Channel’s “Genius.”
Meyerson received his BA in Economics from UC Berkeley, and his MBA from Stanford, where he is an alumni interviewer. He serves as the Chair of the LA Executive Board of the non-profit youth mentoring organization Spark.
Copyright 2015. Aaron Meyerson. All rights reserved.